Common Roles
- SEO Specialist – manages ongoing research, optimisation and reporting.
- SEO Manager – owns priorities, performance and broader search activity.
- Technical SEO Specialist – focuses on crawling, indexing, performance and site structure.
- SEO Content Specialist – combines search optimisation with content.
- SEO/GEO Specialist – works across traditional and AI-driven search visibility.
What They Can Support
- Keyword and opportunity research
- On-page and technical SEO
- Content optimisation
- Local SEO
- Link-building support
- SEO and AI-search reporting