Common Roles
- Content Specialist – creates digital content across websites and campaigns.
- Content Coordinator – manages publishing, calendars and content workflow.
- Email Marketing Specialist – builds and manages email campaigns.
- CRM Marketing Specialist – supports segmentation and customer lifecycle communications.
- Marketing Automation Specialist – manages automated journeys and workflows.
What They Can Support
- Website and campaign content
- Blogs and SEO content
- Email campaigns and EDMs
- CRM segmentation
- Lifecycle communications
- Marketing automation