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Paid Media

Build Your Offshore Paid Media Team

Common Roles

Paid Media Specialist – manages campaigns across multiple paid channels.
Paid Search Specialist – focuses on Google Ads, Microsoft Ads and paid search.
Paid Social Specialist – manages Meta, LinkedIn and other paid social channels.
Performance Marketing Specialist – focuses on acquisition, conversion and measurable growth.
Paid Media Manager – provides more senior channel ownership and oversight.

What They Can Support

Google Ads and Microsoft Ads
Meta and LinkedIn Ads
Campaign setup and optimisation
Audience and keyword management
Budget and bid management
Testing, tracking and reporting

Why Build Paid Media Capability Offshore?

Paid media requires constant optimisation. A dedicated specialist gives campaigns the attention they need without adding another high-cost local hire.

How Parallel Helps

We know paid media from years of building digital teams ourselves, so we recruit around the platforms, experience and level of ownership your business actually needs.

Testimonials

Parallel is our go-to whenever we need to add someone to my team. They consistently deliver a shortlist of solid candidates – people who not only know their skills and are up date on the latest trends – whether that be SEO, paid or social – but they also know how to communicate, which is just as important in our line of work. The process is fast, thorough, and takes the stress out of hiring.

Annie Clapano

General Manager

Speak to an Offshoring Specialist

Hire top-tier offshore paid media specialists at a fraction of the cost—get started with Parallel today.

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FAQs

Search or browse our Frequently Asked Questions. If you have a specific question that is not covered by our existing FAQs, please submit your question to our Customer Service team.

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Can you recruit specialists in specific advertising platforms?

Yes. We define the role around the platforms you actually use and recruit for the relevant experience.

Can someone manage both paid search and paid social?

Yes. Some candidates are experienced across both. Where the workload or spend warrants specialists, we can recruit separate roles.

Does Parallel manage our advertising campaigns?

No. The team member works for you. Parallel recruits, employs and supports them while you manage the marketing function.

Can the specialist work with our existing agency?

Yes. An offshore paid media specialist can sit inside your team while working alongside external agencies or other partners.

Can we recruit a more senior Paid Media Manager?

Yes. The role can be structured from execution-focused specialist through to experienced channel ownership.